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ALNAT cedar oil is the winner of the “BEST ALTAI PRODUCT OF 2023” award

In the first half of August, the results of the competition “BEST ALTAI PRODUCT 2023” became known, according to the results of which our cedar nut oil received recognition in the “Food Products” category.

In total, over 50 companies and individual entrepreneurs from all over the region took part, exhibiting more than a hundred of their goods and services. Not only large famous brands participated, but also small family businesses.

The jury consisted of representatives of Rospotrebnadzor, Rosstandart, Altai Pishcheprom, Altai Center for Standardization and Metrology, Altai Chamber of Commerce and Industry, Altaisertifika, My Business Center, the Union of Industrialists AK and other organizations.

What does the title of laureate give?

The title “Best Product” is a strong foundation for strengthening and improving the rating among other representatives of the industry. Finalists have the right to use the “best” characteristic in advertising, because there must be documented reasons for its use.

Also, this title can increase demand by 5-20%, which is especially important for young companies entering the market. Thus, it serves as an effective tool to attract the attention of buyers and increase demand for products.

Finalists of the regional stage have the right to enter the All-Russian competition “100 Best Products of Russia” in order to subsequently use the gold or silver logo of the competition. This further emphasizes the status of a product or service at the country-wide level.

Jury members check the documentation and appearance of the product. There is also a tasting of the competition product and the study of customer reviews. The commission also has the right to contact the competitor to clarify any questions. If some items do not meet the requirements or legislation, the score is reduced.

One of the important attached documents is the company’s quality policy. Experts also evaluate this document and its practical implementation.

The “Best Product” logo indicates to customers the quality and reliability of the product. In addition, for retail chains, the sign is also an important guideline when choosing goods for their shelves.

We are confident that our pine nut oil is only the first, but not the only one of our products to receive such a high rating. We pay close attention to the production process of each item and constantly improve the process:

  • — we develop and implement a quality and food safety management system that meets the requirements of GOST R ISO 22000:2019;
    — we offer exclusively environmentally friendly and natural products;
    — we deliver orders not only throughout Russia, but throughout the world.

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